Campaign Architecture
The Most Dangerous Games
A book launch engineered as a mass-participation game - built to drive pre-sale urgency, convert readers into contestants, and culminate in a MrBeast-scale finale.
The Most Dangerous Games
01/21
Campaign Architecture
A book launch engineered as a mass-participation game - built to drive pre-sale urgency, convert readers into contestants, and culminate in a MrBeast-scale finale.